Downtown Dayton’s first floor businesses – boutiques, shops, cafes, yoga studios, restaurants, pubs, and more – are the lifeblood of our downtown community. These entrepreneurs create the amenities, connections, and experiences that make our downtown a vibrant place to live, work, and play.

The Retail Lab invites business owners to advance their first floor concept through an intensive series of workshops, pitch events, and pop-up opportunities. Each program element connects participants to new mentors, experts, ideas, capital, and resources that will help the businesses thrive and and grow in downtown Dayton.

Business Outcomes
Business owners who complete the program will…

Retail Lab Partners & Collaborators

Program Format
In Summer 2020, the first cohort (5 to 10 businesses) will be selected for the Downtown Dayton Retail Lab. Participants will work together with Retail Lab mentors and experts to advance their business through a series of 12 weekly workshops. Businesses will then test their progress with creative pop-ups, promotions, or marketing campaigns during the 2020 holiday shopping season. The experience concludes with a Demo Day in which participants have chance to pitch their business to downtown developers, supporters, and other stakeholders who can help them take their business to the next level. Participants will have ongoing support from the Downtown Dayton Partnership and program partners as they search for the resources and space to succeed and grow.


Timeline
July 14 | Deadline to apply
July 15 – July 24 | Applicant interviews and selection
August 11 – October 27 | Weekly Workshops
November – December | Implement holiday marketing campaigns, pop-ups, etc.
January 2021 | Demo Day

Want to Learn More Before You Apply?

If you would like to learn more about the program before you apply, please contact AJ Ferguson at ferguson@downtowndayton.org or fill out the interest form below. Our team is happy to set up a phone call to answer your questions.

Retail Lab Interest Form

Project Support

In addition to the generous contributions of time and expertise from our partners and collaborators, the Retail Lab is made possible by the financial support of the Entrepreneurs Center’s Entrepreneurial Services Provider (ESP) Program. Thank you!

The Downtown Dayton Partnership is a proud partner of the Launch Dayton community. Launch Dayton partners believe everyone, regardless of their background, should have the opportunity to determine their own economic prosperity. This community exists to support and inspire all Daytonians who are building businesses. Launch Dayton partners collaborate to build an easily accessible environment, run high-caliber programming, and connect a network of champions, mentors, and resource providers.