Arcade Innovation Center Unveils Name, Brand

Mike Colvin Downtown Progress, Fast Facts

The Entrepreneurs Center and The University of Dayton recently debuted a new, student-designed brand and logo for “The Hub at the Arcade,” the new innovation space taking shape in the Dayton Arcade‘s renovation. The Hub will provide new opportunities for startup businesses, entrepreneurs, and other innovators to cultivate their ideas and further the momentum of downtown’s creative ecosystem. The brand was designed to represent The Hub’s progressive and modern outlook while also reflecting on The Arcade’s iconic history. Its colors were selected to mimic the cornucopias that decorate the rotunda and are original to the building. Construction is well underway on The Arcade’s first phase of redevelopment. Visit for more information.

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